A pick’s throw from SXSW
To say that South by Southwest (SXSW) takes over Austin every spring would be something of an understatement — the city and the festival really are interchangeable come mid-March. Since 1987, SXSW has steadily grown into the massive event it is today, with music, film, comedy, and interactive media components. 2020's festivities will go down between March 13-22, 2020, with 24 conference tracks to help you identify what you most want to see, do, and experience.